Prasad who is the Managing Director of Chowdary Spinners Private Limited and Pring Fashions (P) Limited in a small town of Tanuku, Andhra Pradesh employs only the local people and does not depend on the Guest Workers. Hence, once the first lockdown was lifted, he opened the factories immediately and got back to production. His sales teams work in a very conventional way of meeting people physically. But realizing that post-lockdown the modus operandi of business would go through a dramatic change he digitized all his sales and marketing content and had trained his sales force who predominantly come from the nearby villages. They adapted themselves to the change quickly. Prasad tells me that as they started their operations they got in touch with all their clients and prospects with the digitized marketing content. To their surprise, two of their very large prospects with whom they had been following up for more than seven years but of no avail gave immediate orders since their regular suppliers had not started their operations. Prasad and team could impress them with their products and service delivery so that both the prospects became clients and with the new relationship established he expects to turn them into lifetime customers whom they were chasing for years but of no anvil.
Udayan adds, “Healthcare can’t afford their workers going down because you can replace everything else, you can replace equipment, you can replace infrastructure, but you can’t replace healthcare workers. If they fall, hospitals will not get any more doctors. Hospitals need to protect them and if that is a cost, everyone has to bear it.”
Author of “No Reference Point” Listed No. 1 Hot New Seller in Entrepreneurship category at Amazon